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Eight key consumer trends include gut health, plant-based meat and dairy alternatives and pet care.
八个关键消费趋势包括肠道健康、植物性肉类和奶制品替代品以及宠物护理
ADM recently released its second annual list of global consumer trends. Based on in-depth research from ADM’s proprietary Outside Voice consumer insights platform, ADM provides a breakdown of each growth space poised for takeoff in the new year. These insights are used by the world’s leading consumer brands to fuel product innovation.ADM最近发布了第二份年度全球消费趋势榜单。基于ADM专有的“外部声音”(Outside Voice)消费者洞察平台的深入研究，ADM提供了明年即将起飞的每一个增长空间的细分数据。这些见解被世界领先的消费品牌用来推动产品创新。
“Consumers today continue to navigate a tumultuous environment that has uprooted every aspect of their lives,” said Brad Schwan, vice president of category marketing for ADM. “This has led forward-thinking brands to develop new solutions purpose-built to help consumers establish a sense of normality for themselves, their families and their pets. We’re seeing everything from foods, feeds and beverages that promote gut health to plant-based meat and dairy alternatives to biodegradable packaging.”
“消费者今天继续在一个动荡的环境,已经将他们的生活的方方面面,”布拉德·施万说,分类营销的副总裁海军上将”这使得前卫的品牌专用开发新的解决方案,以帮助消费者建立一种常态,他们的家庭和他们的宠物。从促进肠道健康的食品、饲料和饮料，到可降解包装的植物性肉类和奶制品替代品，我们都看到了。”
Below are the eight key consumer trends fueling current and future global growth that point the way for ADM’s innovation, renovation, and development platforms.以下是推动当前和未来全球增长的八个关键消费趋势，为ADM的创新、改造和开发平台指明了方向。
1. Nourishment for the whole self对整个自我的滋养
Consumers want to be more proactive about supporting their mind and body through a balanced approach to diet and lifestyle. While this is a long-term trend, the recent global pandemic has placed renewed interest on mental well-being, with many looking for more effective ways to cope with stress and anxiety. Wholesome nutrition is one important way consumers are looking to support their holistic well-being. In fact, ADM Outside Voice finds that 37% of global consumers expect the snacks they eat to improve their mental well-being.
消费者希望通过平衡的饮食和生活方式更积极地支持他们的思想和身体。虽然这是一个长期趋势，但最近的全球大流行病重新引起了人们对心理健康的关注，许多人正在寻找更有效的方法来应对压力和焦虑。健康营养是消费者寻求支持他们整体健康的一个重要方式。事实上，ADM Outside Voice发现，37%的全球消费者希望他们吃的零食能改善他们的心理健康。
2. Plant-based lifestyles 基于植物的生活方式
A flexitarian approach to eating has become mainstream as consumers look to functional, wholesome, plant-based nutrition to support healthy, environmentally friendlier lifestyles. In fact, it is expected that alternative proteins will very likely account for 11% of the total protein market in 2035. This is being fueled, in part, by COVID-19, which has accelerated interest in plant-based, as a health-forward alternative for consumers who are paying close attention to their body’s nutritional needs. Food and beverage brands, in response, are broadening the landscape of nutrient-dense plant-based options for consumers, aiming to meet their growing demand for products that are sustainable, health and wellness oriented and safe
弹性素食主义的饮食方式已经成为主流，因为消费者希望功能性、有益健康的植物性营养，以支持健康、环保的生活方式。事实上，预计到2035年，替代蛋白质很有可能占据整个蛋白质市场的11%。这在一定程度上是由COVID-19推动的，它加速了对植物基的兴趣，对密切关注自己身体营养需求的消费者来说，植物基是一种促进健康的替代品。作为回应，食品和饮料品牌正在为消费者拓宽营养丰富的植物性选择的范围，旨在满足他们对可持续、以健康和健康为导向、安全的产品日益增长的需求。
3. Microbiome as the root of wellness微生物群是健康的根源
Awareness of the microbiome as central to wellness has grown over time. Data from ADM Outside Voice indicates that 58% of global consumers are aware of the potential benefits that bacteria in the digestive system can have on their overall health. Today’s consumers are looking for foods, beverages and supplements that support gut health and overall well-being. Linked by consumers to immune function, aspects of metabolic health and even mood, mental acuity and feeling energized, consumers’ approach to supporting a healthy gut is evolving from reactive (seeking foods to alleviate discomfort) to proactive (tailored and customized pre-, pro- and postbiotic solutions), as they strive to achieve greater empowerment over their personal health and well-being.
随着时间的推移，人们越来越意识到微生物群是健康的核心。ADM Outside Voice的数据显示，58%的全球消费者意识到消化系统中的细菌对他们整体健康的潜在好处。如今的消费者都在寻找能够支持肠道健康和整体健康的食物、饮料和补充剂。消费者与免疫功能、代谢健康甚至情绪、精神敏锐度和感觉精力充沛联系在一起，他们支持健康肠道的方法正在从反应性(寻找食物来缓解不适)演变为前瞻性(定制和定制的前、前和后生物解决方案)， 因为他们努力实现对个人健康和福祉的更大授权。
4. Clean & transparent sourcing清洁透明的来源
Consumer demand for ‘clean label’ products, which they consider to consist of real, kitchen-level ingredients, has become table stakes. Today’s shopper is consistently searching for foods and beverages containing real, simple ingredients that can help promote a healthy, sustainable lifestyle. This has led to a desire for transparency across the entire product lifecycle, from how it’s made to how it’s packaged, and beyond. This is especially true during COVID-19, with consumers placing an increased emphasis on learning where their food comes from and trying to ensure the health and safety of themselves, their families, their pets and their communities. As consumers become more sophisticated in their understanding of the products they consume, 58% of global con消费者对“干净标签”产品的需求已经成为餐桌上的赌注，因为他们认为这些产品含有真正的厨房级原料。今天的购物者一直在寻找含有真实、简单成分的食品和饮料，这些成分有助于促进健康、可持续的生活方式。这导致了对整个产品生命周期的透明度的渴望，从如何制作到如何包装，等等。在2019冠状病毒病期间尤其如此，消费者越来越重视了解他们的食物来自哪里，并努力确保自己、家人、宠物和社区的健康和安全。随着消费者对所消费产品的理解变得更加成熟，58%的全球消费者表示，由于COVID-19，他们将更加关注当地的索赔要求。
sumers say they will be more attentive to locality claims as a result of COVID-19.
5. Humanization of pets宠物的人性化
Pets are more commonly seen as part of the family – a trend that has been present over time but accelerated in strength during the pandemic. This extends to what their pets eat, with many pet parents transposing their purchasing values and preferences onto their furry companions. There’s been a 41% increase in “all natural” pet foods launched globally. Likewise, ADM Outside Voice also found that 30% of global pet owners spent a significant amount of time researching the best food options in the last year. As consumers are challenged with changing lifestyles and a return to work, they will continue to monitor their pets’ overall well-being to ensure they’re providing foods and supplements aimed at helping them care for their minds and bodies.
宠物通常被视为家庭的一部分——这一趋势一直存在，但在疫情期间加强了。这延伸到宠物的饮食，许多宠物父母将他们的购买价值和偏好转移到他们毛茸茸的同伴身上。全球推出的“纯天然”宠物食品增长了41%。同样，ADM Outside Voice还发现，去年全球30%的宠物主人花了大量时间研究最佳食物选择。随着生活方式的改变和人们重返工作岗位，消费者将继续监控宠物的整体健康状况，以确保他们为宠物提供旨在帮助它们照顾身心的食物和补充剂。
6. Precise & responsible animal feeding
The interconnectedness of the animal product supply chain is top of mind for today’s consumer. There is an increased demand for optimized feed solutions that support human and animal nutrition in an efficient, environmentally friendly manner for a range of animal species. This is driving brands to begin providing digital documentation explaining how the animal was raised, particularly related to its consumption of antibiotics and/or growth hormones. Nearly half (49%) of consumers are willing to pay a premium for products with high quality assurances and verifiable safety standards.
准确负责的动物喂养
动物产品供应链的互联性是当今消费者最关心的问题。对优化饲料解决方案的需求正在增加，这种解决方案能够以一种高效、环境友好的方式为一系列动物物种提供人类和动物营养。这促使各大品牌开始提供数字文件，解释这些动物是如何饲养的，特别是与抗生素和/或生长激素的消费相关的。近一半(49%)的消费者愿意为具有高质量保证和可验证安全标准的产品支付溢价。
7. Sustainable goodness可持续的善良
Consumers see sustainability as a moral imperative as they connect it to what is right and ethical, their community and the environment. In fact, 47% of global consumers say they are now more attentive to sustainability claims. This has sparked demand for ethical production and sustainable sourcing practices – such as regenerative agriculture and carbon negative production to protect the food supply of the future. Brands are responding by taking positions on environmental matters, aiming to reflect their commitments to increasing the sustainability of their production and distribution systems.
消费者将可持续发展视为道德责任，因为他们将可持续发展与正确和道德、他们的社区和环境联系在一起。事实上，47%的全球消费者表示，他们现在更关注可持续发展的主张。这引发了对道德生产和可持续采购做法的需求，如再生农业和碳负生产，以保护未来的粮食供应。作为回应，各品牌都在环境问题上采取了立场，旨在反映它们对提高生产和分销系统的可持续性的承诺。
8. Advanced renewables & biosolutions先进的可再生能源和生物解决方案
Today’s consumers are more conscious of the environmental impact of their consumption and the food system at large, with a specific focus on the use of finite materials and physical waste. With 38% of global consumers being willing to pay more for products made with sustainable materials, conscientious consumers are paying close attention to seeking out food, personal care and home care products that support the needs of their families, the environment and their local communities. And, consumers increasingly believe that companies should take greater responsibility for reducing waste and energy use from development to disposal.今天的消费者更加意识到他们的消费和整个粮食系统对环境的影响，特别关注有限材料和物质废物的使用。38%的全球消费者愿意为可持续材料制造的产品支付更多的费用，谨慎的消费者正在密切关注寻找食品、个人护理和家庭护理产品，以支持他们的家庭、环境和当地社区的需求。而且，消费者越来越相信公司应该承担更大的责任，减少从开发到处理的浪费和能源使用。
“Each of these growth trend spaces represents an opportunity for forward-thinking brands eager to maintain relevance with today’s consumer,” the company said. “ADM, a global powerhouse in human and animal nutrition, is positioned to provide these brands with the insights and novel solutions needed to meet consumer needs as they evolve in today’s ever-changing marketplace.”
该公司表示:“这些增长趋势领域中的每一个，都代表着渴望与当今消费者保持联系的前瞻性品牌的机会。” “ADM是人类和动物营养领域的全球巨头，致力于为这些品牌提供深刻的见解和新颖的解决方案，以满足消费者在当今不断变化的市场中的需求。”
引自：feedstuff
Oct 21, 2021
丁丽敏，女，1968年出生于黑龙江，中共党员，博士研究生学历，硕士导师，现为中国农业大学动物科技学院营养系教师，中国饲料工业协会宠物饲料专业委员会委员，全国饲料工业标准化技术委员会宠物饲料工作组委员，全国饲料评审委员会委员。主要从事犬猫营养及宠物食品的教学与研究工作，单胃动物营养研究及饲料生物技术的研究。主授的课程有：《动物营养学》、《宠物营养与饲养》、《饲料安全与卫生》等。由丁丽敏在中国农业大学开设《宠物营养与饲养》，是国内高校当中，最早的专门从事宠物营养研究的课程。
研究方向
犬猫营养及宠物食品；全价犬猫粮、补充性宠物食品、零食的研究；犬猫功能性配方的研究；宠物食品营养指标和卫生指标研究；宠物食品质量品质检验鉴定及饲喂效果评定；宠物食品安全性评价；宠物食品的生产工艺参数、适口性、消化率、营养性添加剂功能验证；新型宠物食品原料的筛选及营养价值评定。
主讲课程
《动物营养学》、《宠物营养与饲养》、《饲料安全与卫生》
科研项目
横向课题“犬猫营养需求参数的研究”、“寡聚糖对犬肠道的影响”
“2001国家跨越计划”：“安全高效微生物饲料添加剂-益生康核心技术发酵中试放大参数及其示范体系的建立”；
国家“863”：“大豆生物活性肽的开发与制造技术”；“近红外预测饲料中氨基酸和可利用氨基酸的研究”。
“973”项目：肉鸡肠道微生物和肉品质的关系的研究。
社会活动
1、《宠物零食标准综合体团体规范》首席专家
2、《中国宠物营养与食品加工技术高峰论坛》讲习专家
3、《动物营养学会》会员
4、参与《中华人民共和国农业农村部》宠物食品有关法规的制定专家
科研成果
发表论文30余篇，主编著作2部，参编著作8部。主译NRC2006版《NRC犬猫营养需要》；发表与宠物营养有关的论文10篇，进行了犬猫对蛋白质、能量的需要以及犬猫粮适口性的研究。
著作：
1、《NRC犬猫营养需要》，中国农业大学出版社，2010年8月出版，主译，88万字
2、《饲料分析及饲料质量检测技术》，中国农业大学出版社，2003年1月出版，参编。
3、《饲料工业手册》，中国农业大学出版社。2002年6月出版，参编。
4、《现代养鸡技术》，中国农业出版社。2002年1月出版，参编。
5、《高效益猪饲料配方》 2001
6、《高效益养兔》 1998
7、《近红外光谱分析基础与应用》中国轻工业出版社，2005。参编，6万字。
8、《动物营养教程》 参编， 高教出版社，本科生教材
9、《饲料生物技术》 参编， 研究生教材
10、《宠物营养与饲养学》主编，中国农业出版社, 农林院校教材
11、《饲料生物技术》 参编， 研究生教材
